The Swiss textile design company Christian Fischbacher opened its first flagship store in China with its Chinese partner in November 2017. The store is in the southern Chinese city of Shenzhen, which has a population of over 12 million. Housed in one of the city’s most prestigious buildings, Shenzhen One, which has many world famous fashion and interior brand boutiques, the 200 m2 store showcases Christian Fischbacher’s entire portfolio of premium interior fabrics, bed linen, rugs and home accessories. After the successful opening of the store in November, more will follow next year in Shanghai, Beijing and Chengdu. Christian Fischbacher’s Chinese partner has also set itself the target of opening 60 franchise stores throughout the country in the coming years.