RED DOT WINNER 2020 - BENU TALENT FR
Statement by the Jury: "Sustainability was the focus for the design of this velour fabric with its high level of versatility and wide range of possible uses."
The BENU TALENT FR velvet, to be launched by Christian Fischbacher in the anniversary year of 2019, scores highly across the board. Seventy per cent of the yarn used is made from post-consumer PET bottles. This high-quality recycled product is weatherproof and lightfast, making it suitable for both indoor and outdoor use. The flameretardant fabric can be used in public areas and hotels as decorative and upholstery fabric. Last but not least is the wonderfully supple feel of the velvet. This trendy fabric reveals its beauty on mid-century and retro furniture as well as on clear, contemporary shapes. Thanks to its fine pile, velvet makes colours look luminous and vivid. The durable BENU TALENT FR is available in 30 colours – ranging from neutral, natural shades to luminescent outdoor hues and elegant, classic velvet tones. Thanks to its special properties, this luxurious velvet can now be used outside for the first time. The market shows us how: indoor and outdoor areas are merging seamlessly into one another.
Sustainability is one of the core values in the Christian Fischbacher mission statement. Ten years ago, the textile company was one of the first in the industry to develop decorative and upholstery fabrics made from recycled PET and fabric remnants from the fashion industry. For Art Director Camilla Fischbacher, the initiator of the BENU® Collection, it was always all about a reinterpretation – that post-consumer plastic bottles are not waste but in fact a source of raw materials. ‘We have always believed in quality recycled products and still do. The success of BENU® has confirmed we are on the right path,’ says Camilla Fischbacher.