January 1970

German Design Award Winner

INTERFLORAL

The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape. The highly esteemed, international jury guarantees this. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene. INTERFLORAL is a textile jewel which is based on the same technique as INTERACTION. The lavish floral design is printed on a sophisticated, two-tone base fabric which changes from gold to silver when it is turned 180 degrees. The plants also complement the changeable fabric by appearing to grow in different directions depending on how the light catches the design and the angle at which it is viewed. INTERFLORAL brings together an original weaving technique, modern printing and an extraordinary design. It is this combination that makes it a real gem.

Jury statement

The manner in which this shimmering fabric goes back and forth between being gold and silver is intriguing, making it incredibly elegant and classy. A great design that forms a perfect, harmonious symbiosis with its artistically sophisticated motifs.